Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its investors…
At Landworks Development, merging customer insights into the business, incorporating business and brand strategies, go-to-market execution and point to point redesign of core commercial processes are the marketing areas we focus on to take your property to the next level.
At Landworks, we start with your business strategy and create the right information to achieve your goals.
When we work in close partnership with our clients, we see significant improvement in their success… directly attributable to their efforts
We have assisted numerous companies, large and small to identify how to:
-- Grow revenue
-- Improve current marketing, advertising and sales initiatives
-- Increase the loyalty and effectiveness of channels
-- Enter new markets and channels
-- Address new target market segments
-- Increase their efficiency and return on marketing investment
-- Grow market share
Landworks projects include the following which are managed and marketed internally.
-- Hotel/Hospitality Marketing
-- Golf Course Marketing
-- Food And Beverage Operations Marketing
-- Home Site/House Marketing
-- Condominium/Townhome Marketing
-- Commercial Lot Marketing
-- Timeshare and Fractional Marketing
Below are just some of the ways Landworks assists our clients to execute a successful marketing program:
In addition to a project website, property specific campaigns designed to attract both the public and real estate professionals is very important when real estate is involved. Lots, homes and condos are the primary targets, although we are certain that this type of campaign will also yield resort product sales.
Ongoing mailings of story reprints, updates, newsletters, ads, etc. are sent to a properly maintained database including guest, property owners, potential customers, realtors, and builders for ongoing communication.
Collateral and Sales Materials:
Traditional items such as letterhead, envelopes, business cards, note cards, mailing labels, and folders should portray the project with proper use of property logo to maintain image.
Sales materials such as master plan for properties, resort product pieces, resort brochure, real estate product pieces, and newsletters are necessary for sales calls throughout all areas of the business.
Newspaper/magazine ads running in local press raise and maintain general awareness. These placements are generally market specific.
As prospect flow increases for various areas of a specific project, it is important to ramp up sales staff accordingly. Salespersons are charged with specific sales goals and are charged to reach out into the community to generate business in addition to other corporate efforts to identify prospects.
Partnering with local universities and large businesses will help to generate special event bookings. After a relationship has been developed, the follow-up falls largely on the shoulders of the sales staff.
Partnering with local real estate firms with an associated compensation plan will exponentially increase the agent network. Outreach programs, whereby we actively promote through direct
contact with other realtors keeps projects in the forefront. Calling daily, attending sales meetings, networking through affiliates, e-blasting, hosting events, etc. in order to attract sales people to our product. In addition, considerable financial incentives place real estate on a high priority list for those professionals who can sell upscale lots and homes.
Public Relations Program:
Public relations and onsite events in the early stages of our projects are necessary to create the first area awareness of the property’s plans and products.
A professional media kit is necessary which includes fact sheets, overall features of the property, article on the developer, real estate product story, article on golf course designer (if applicable) and the golf course, and description of the golf course and resort program.
A thorough media list will target the right writers such as the following:
-- Golf writers
-- Real estate writers
-- Lifestyle writers
-- Food and beverage writers
-- Nature and environmental writers